I Love Cows

Dear Friends,

In February, we often see events promoted in the name of love. But for us, love is a way of life—every day is Mother’s Day, Father’s Day, and Lovers’ Day. We believe in spreading love and affection to all beings, from our fellow humans to the environment.

Unfortunately, many of these "special days" have been co-opted for marketing and promotion, which in turn weakens our social fabric, driven by Western and commercial interests. It’s time we reclaim this narrative and use it to create a positive impact!

Let’s channel this energy into something meaningful by promoting love for nature, native cows, sustainability, and our traditional values. If others can promote commercial ideas, why can’t we, in our own organizations, promote something that truly matters?

Our friends from major software firm, who volunteered during our recent Walk2HEAL event, are eager to promote this cause within their company. This is a golden opportunity to inspire youth and colleagues toward a lifestyle of sustainability and care for the environment.

Join us in spreading this message across your networks. Together, we can encourage a movement where love for nature and sustainability becomes the true message of February. Let's act now—because when it comes to protecting nature and our future, every moment counts!